Social Media Marketing: An Innovative Marketing Technique
The world today is indeed a competitive one. It is no longer for the faint hearted and more importantly, the one with the weakest of wills will always pay the price. Thousands of businessmen today have thrown out the traditional ways of finding success and have adapted to the most up to date and most efficient programs, procedures and techniques that money can buy and by this, most of them have skyrocketed to the new world order of the business elite. And one of these innovative strategies is called Social Media Marketing.
First what is Social Media Marketing?
Well from the world itself, your main target is to conquer the world of Social Media, your main audience are social media users and you are going to reach out to them through Social Media. What is the fuzz with this social media thing you may ask? Well, since the creation of the concept, it has been the largest, most accessible, most reliable and most marketable place on the internet. With platforms such as Facebook, Instagram, Twitter, and Youtube, the world of social media has successfully risen to the top when it comes to news, entertainment, gossip, learning, communication etc.
For the normal person, it’s just a platform to connect with friends, but for a naturally born businessman/woman, he/she sees dollar signs everywhere. This is indeed the best place to market your business. Why? Here are three reasons:
- Almost everyone in the World uses social media
This is no joke, and probably one of the most obvious reasons, there are a few people left in the world who doesn’t use social media. I am assuring you that 9 out 10 people that you meet just by walking at the street has a twitter, Instagram or facebook account. It’s so out of control that opportunities are everywhere.
- Efficient and Fast way of reaching out/Marketing your Product
From blogs to wall advertisements, you can reach even the farthest corner of the world with just a click of the button. According to a study 65% of people who use social media rely on it for product, news and information searches. That’s percentage alone is in the millions, and quite frankly, it will open up more than just a few doors for you.
- Connections, Connections, Connections
Social media will give you a wide array and number of connections. There’s a saying that your auntie’s classmate’s daughter’s cousin Fred who is the workmate of Christine’s father in law’s uncle is your friend. Confusing? Heck no! It’s because the people that I mentioned will make connections for you in the flip of a button. It’s so easy making friends in social media, and every friend is a potential customer.
Now How do you do Social Media Marketing?
- Create a Powerful Social Media Account
First is that you need to create a strong social media account, regardless of what platform you are going to use, but don’t forget Facebook, Twitter and Instagram, they are at the top of the food chain when it comes to social media. Remember to put your information especially where, when and how to find and contact you. Second, prepare your products beautifully and presentable to the naked eye. Make sure that every detail of your product or service is listed, given detail, and have great, attracting pictures. Lastly, put some money on the boost page. This will boost any post or advertisement that you created and will show up more frequently in social media.
- Add and Post, Share and Like
Add as many people as you can. You can start off with friends until you reach their mutual friends. This will build a connection with your target audience little by little and will reach the ones you really want to reach out in no time. You should also have a Brand Page that will serve as your official product or brand account so you can represent your business more formally.
- Go with Trending Topics
Lastly, it really pays off when you go with the hottest topics in the world today. You can actually write posts about them in order to guide people into visiting your page. Whether or not its related to what you have to offer, having a post or two about it will start the flow of audience towards you. Don’t forget to use Hashtags!
Importance of Social Media Marketing in Covid-19
The CoVid19 pandemic brought a chance for everyone to become more engaged in social media. Besides connecting with friends and loved ones especially during the time of lockdown, it also provided the latest events and happenings not only in our community but also in other parts of the globe as well, from news and updates about the pandemic but also different stories of struggles and hopes of everyone. This advancement of the present century gave us more ways not only in communication but in expanding opportunities like in business.
The time we spent being in social media paved many ideas for some individuals to use this to become business-minded. Online selling of essential needs and delivery services became one of the in-demand ventures nowadays, and social media is the main form of reaching potential clients. For those who already have their businesses, it means leveraging social media to support their firms and their employees and customers. Most of the companies are currently making the most of social media, even you can hire a company to enhance the aspects of their online networks and websites.
The Role and Importance of Social Media Marketing.
As we look at how individuals, various agencies, and business owners are sharing information and interacting using different social media networks, we can conclude that the following are some of the roles that social media platforms during the CoVid-19 outbreak:
SMM helps build a positive impact.
Unfortunately, most of the news nowadays produces feelings of loss and hopelessness for many individuals. The people need positive engagements, especially in social media, and this is where businesses can show their best. The last thing we need is pessimistic and distrustful information and linkages-organizations have to ensure that they can make their communities the best places everyone can always have. They should aim to bring something that can make anyone feel good amidst the pandemic.
Regardless of the type of business we have, there are many ways we can present information and offers to achieve these intentions. Optimistic contents, Facebook live videos of famous positive people, and self-help offers are some of the things that we can provide to everyone online. With these, we can show everyone that our company is not just aiming profit to them, but we can also provide care and enrichment that can pass to others.
Social media marketing can make up to personal connections and transactions.
One of the unfortunate events that occurred in this pandemic period is declaring company bankruptcies. No matter how people need some of these businesses’ services, their profit cannot support the needs of these ventures. Sadly, some of its resulting factors include employment loss and decreased economic growth. Company losses cannot be hindered sometimes, but fortunately, different social media platforms provide hopes for these businesses.
Because of the lockdowns implemented across the globe, many customers use online purchasing and delivery services to support not only their necessities but their wants and cravings as well. This demand results in another opportunity for businesses to raise their products and services. Some North American marketers in a report predicted that more people would utilize online shopping and purchasing during this outbreak, which can lead to about a 75% increase in e-commerce. For instance, service and retail businesses use live streams and virtual technologies in offering and demonstrating their products and services. Some fitness centers also use online workout classes and sessions where people can do at the comforts of their homes.
Social media marketing strategies can be useful regardless of the situation.
With the current situation the world is experiencing, we are all hoping that this will pass. While our mindset is slowly focusing and adjusting to the so-called “new normal,” there will come a time that there are things that will go back to its normal phase. Besides the fact that there are routines that have to adjust to fit during the pandemic, there are new regular routines that will stay even if the pandemic will end one of these days.
Demonstrations via social media platforms like online classes and consultations can be considered part of the social media settings regardless of the situation related to Covid. We already experience some benefits, like saving a patient because of virtual consultations and spending lesser because of online transactions.
Social media marketing requires small efforts, yet can produce significant results.
Compared to other marketing strategies, online marketing isn’t that expensive or demanding. Generally, what it mostly needs is learning its dynamics and various tools that can be used and managed, hire a group of people to facilitate it, and carefully evaluate the statistics and performance online.
Considerations in Creating Social Media Strategies amidst the Pandemic
The success of every business online lies in its ability to connect to its audience and leverage its social media networks to send the right message to the people. That being said, here are some tips you can consider when constructing or improving your social media strategies from both perspectives of organic and paid ones.
- Be mindful of the business’ positioning and approach, and use these to “create noise” about your brand.
- Maintain being conscious and always monitor your business ranking, but never forget to create extensive community management.
- Review and assess your content’s creativity and approach carefully before publishing on various platforms.
- Use and adapt your chosen paid media strategy tools and techniques to the current needs of your business.
With the constant changes and uncertainties associated with this unfortunate situation, business owners must remain on their senses and challenge themselves not to feel overwhelmed. Regardless of your confidence in having the proper tools and knowledge in social media and marketing strategies, it will still be perplexing how to handle all of these techniques to participate in your community while regaining your venture. Different online marketing consultations like an Virginia SMM company can provide marketing landscapes that will fit your business’s nature.