80% of your customers are spending their time on a social media channel right now.
The question is- ARE YOU?
Gone are the days when you could just put a neatly clicked picture of your product on Facebook and wait patiently for likes to come in. Your competitor is 10 steps ahead of you in planning his social media strategy.
With such a time crunch, how will you ensure that your brand creates a following on social media?
Be it Twitter, FB, Instagram or any other platform, your brand needs to consistently create a voice on social media, and connect with its audience. But again content creation and posting content regularly are challenging, even for seasoned marketers.
Fortunately, there are some really amazing FREE tools on the internet, using which, you can grow your brand on social media, and gain a following over time.
So if you’re looking to-
-Grow followers, likes, comments, shares on your social media posts
-Create stunning imagery and videos for your social handles
-Put your content curation on auto-pilot
-Put out content that’s in trend
You’ve come to the right place. We’ve put together a power-packed list of 5 best social media monitoring tools that can help you up your social media game in 2021.
The Best Social Media Management Tools
- BuzzSumo to quickly discover content ideas.
- Canva is a best logo generator, design, share and print business cards, presentations and more.
- Hootsuit to enhance your social media management
- Wave.video to create a branded video content.
- Quuu – Content Curation on Auto-Pilot
Why wait, let’s get started!
#1. Get Content Ideas With BuzzSumo
When it comes to creating content for online publication, you can’t afford to waste your efforts by throwing darts in the darkness. For your content to truly matter, be read, and generate a response, it needs to cover topics that readers are thirsty for.
Enter Buzzsumo, a clean and simple content research tool that tells you what the internet is raving about.
By entering your keyword into the search bar, you will generate a list of highly engaging blogs and articles around your topic.
You are thinking, there’s a whole lot of stuff to write about the KETO diet. But what exactly is being shared online, and read, what do the people want to know? Buzzsumo tells you which articles are getting the highest number of shares and engagement amongst readers, so you know what exactly to create to generate similar or higher engagement.
Buzzsumo also helps you in identifying popular influencers in your area. By identifying the right influencers to grow your brand, you can target their audiences to make them yours. You can find influencers on Twitter, Facebook and other Authors that write about your topic.
#2. Create Beautiful Graphics With Canva
Canva is a non-technical designer’s saving grace. As Freelancers, most of us have used it to design brochures, Social media posts, Flyers etc. Canva gives you the exact dimensions for more than 15 different social media posts.
Not just that,
You can also create marketing materials, documents, ad creatives, book covers and more that’s why we include Canva as one of the best social media tools for marketing.
Creating images is easy with its drag and drop functionality. Simply search for your image background by typing in your idea. Choose one template to work with, play with Fonts, colours and filters, and download your creative when done.
You can download the images as .jpg, .png and .pdf files.
What’s great about Canva is that there are literally thousands of free templates that you can work around with. With a pretty robust collection of stock images, you can certainly create stunning graphics for using on social media.
However, stock photos are always not the best option as they don’t distinguish your brand from the rest. To create actual brand creatives you need to take the help of skilled graphic designers.
And there is a best alternative of Canva, name Designhill for logo generator.
#3. Schedule Posts With Hootsuite
For busy marketers, allotting time to post on different social media channels at various times of the day can be really challenging. A robust tool that can help you in scheduling posts, shortening links and also monitoring your brand mentions online, is Hootsuite.
With Hootsuite, you can manage your accounts on multiple social media platforms together on a single dashboard.
If creating content and scheduling becomes tough, you always have the option to curate content from other creators. Create search streams and monitor all posts that have your preferred keyword, hashtag or location. With this lovely social media scheduling tool you can keep calm.
Another great feature of Hootsuite is its ability to shorten links. With ow.ly links, you can save a lot of characters when posting on twitter. The weekly analytics report sent by the Hootsuite team tracks clicks on your ow.ly links. You can also take benefit of its social listening capabilities as it monitors your brand mentions on social media.
With a dedicated Social media marketing Team and a tools like Hootsuite, the weight of managing your social media accounts is lifted off your shoulders. So, you can sit back, relax and take care of more important things like sales and customers. Lastly, hootsuit is one of the most famous and best social media management tools for free.
#4. Go Viral With Wave.video
68% of people love to watch short videos on social media platforms. It is a no-brainer that videos have the highest reach and engagement when compared to static posts.
Creating viral videos isn’t really easy, the whole process of shooting, editing and rendering quality videos makes it more of an effort for newbies.
So how can you, as a beginner, with zero video skills create engaging colourful and like-worthy videos to please your audience?
Say hello to Wave.video: A helpful, easy to understand web-based video creation tool that lets you create short videos for your business so using this best social media monitoring tool will improve your brand value.
It has a wide collection of stock footage and templates that you can use. Alternatively, you can upload your own images or video.
Add more depth to your videos by using royalty-free background music. Include graphics and texts wherever necessary.
The free plan allows you to create videos in two aspect ratios:
#5. Curate Content With Quuu
Let’s admit it! Content curation is hard.
Searching for new content from other creators to post on your feed can be time-consuming. So how do you find great content from your niche that you can share with your followers?
Well, Quuu is one of the many content research tools that help you in finding relevant, high-quality content. Quuu sends you suggestions that include a link to an article, a blog post, video, podcast episode and many other content types.
This content will be based on relevant hashtags. Along with the content, you will also get the social handles of its creators thereby making it easier for you to tag the author or source.
Quuu is practically the easiest content curation tool out there. Using its ‘Discovery’ feature, you can subscribe to news feeds, and find more bloggers publishing content in your niche.
Creating engaging content is not a hard nut to crack. With such tools at your hand, you are well on your way to getting followers and creating a brand identity on social media. Do you use any other social media tools other than those we mentioned in the article? Let us know by commenting below.