Marketing small businesses through Instagram is a novel way of taking your business to the next level. Instagram is a popular social media platform which is used for sharing photos and also videos. Although earlier Instagram had started out as a low key social media application for people to easily upload photos they would take from their mobile phones onto social media platforms. But with time it has exceeded its initial purposes of becoming the largest online marketing tool in the world today.
As many as 800 million users use this app worldwide and on an average Instagram has over 40 million active users. Marketing strategists have used this massive potential of Instagram to promote businesses across the social media platform because it increases the chances of product visibility greatly. A lot of small businesses have used Instagram in innovative ways to market their products which have resulted in more people knowing about their products and buying them. This is, in turn, increased business sales and revenues. This article will highlight to you why and how you should use Instagram for promoting your small business and make it expand.
Why Are Marketing Strategists Looking to Use Instagram?
Today there are more than 800 million Instagram users all over the world. In an average calculation, around 70 million photos get uploaded every single day. Instagram offers people to set up their accounts at absolutely free of cost, and hence users find lesser barriers for their entry. Instagram is a medium which allows an easy sharing of contents 24 hours every day, seven days a week. If you think what type of benefits Instagram can offer businesses, then you should know that their many brands like Levi’s, L’Oréal, Britannia and thousands of other companies which use Instagram for their marketing.
Instagram is used for increasing the awareness among people about their services and the products. It improves the recognition of the brand. It showcases their community outreach programs to attract, inspire and lure new customers into engaging with their services, products, and brands. Instagram is also used for running successful promotional campaigns, giveaways, and competitions.
Get Successful Marketing For Your Small Business With Instagram
Instagram is quite popular with businesses that are product based because it’s uniquely visual nature. A lot of business which is product based on clothing, jewelry, food and even makeup and cosmetics have had a successful run by using Instagram. The reason for this is that Instagram allows photos to get posted and then shared by people who are wearing or using those products. This leads to a visual distribution of the product’s information and how people like using the products. Many people get to see this, and slowly a trust develops, and brand value is created. This formula for success is not exclusive to only big brands.
Many small businesses have used this tactic successfully to build more engagement with users and clients. The popularity of Instagram makes it easy for business owners to ensure that their products get wide visibility and this assures higher conversion rates and more purchases. Instagram allows you to expand your customer and market base. With some smart marketing, you can take your business from a small local level to a multinational level by just posting photos and videos of your products on Instagram. This is the power of social media today.
Influence People’s Marketing Habits
Reputed bloggers, stars on social media, film and sports stars, celebrities who have a large and loyal group of followers online with thousands and even millions of people following them on their Instagram pages have huge potential to become influencers in marketing and purchasing. This group of people is influencers who have a lot of people’s attention already and thus can be used for showcasing your products. You already have an audience built and made for you. The engagement that is required is already there, and you can tap into this and if you can get a photo of your product uploaded on their Instagram pages or get featured by a renowned and reputed blogger will allow the chance to get a stronger Instagram audience at a quicker pace. Thus, you must take time out to locate who are the most popular influencers around you and how you can tap on to them.
Using Hashtags Correctly To Increase The Exposure Of Your Business
It is recommended that as a business owner who is interested in Instagram marketing, you must dedicate some time to doing extensive research on hashtags that are popular in your niche. Hashtags are tags which you must add in your photo’s captions when you upload them. Do a proper study of the hashtags that your competitors are using. You must not get too creative with your hashtags, keep them simple and easy to understand and discern. Always there should be a minimum of 3 hashtags per post. Check which hashtags get you most visibility and stick with them. Remember that these three hashtags must be unique and must be solely reserved for your products. You will provide additional hashtags which are made up of related terms which are connected to your products. Use hashtags like “Insta,” “Instalike,” “Instaphoto” because these are always trending hashtags on Instagram.
You must increase the number of Instagram followers you have to make the most out of your marketing campaign on Instagram.
Today, social media is the new playground for online marketing. Instagram is one of the most popular social media apps in the world today, and because of its simplicity, it is the most preferred social media app for business owners to market their products. Hopefully, you will use Instagram for expanding your business.