Visual Content & Instagram’s Role In Promoting A Site

In today’s world of rabid competition in the world of business marketing, marketers are always looking for ways to improve their marketing campaigns to generate more revenues and establish their businesses. The internet has provided various platforms for doing this and provides for small local businesses to become big international brands. However, one thing which remains the key to success is the design of a business website. A good design can draw in more users and can lead to better conversion rates whereby more sales would be generated. Instagram has a popular and simple design and incorporating Instagram like designs in your business website can do wonders. In this article, you will learn how to use your visual content in your web design with Instagram-like integration.

Running Carousel

Users take a few seconds to judge whether they like your products or not and whether they would like to buy them. The test is in convincing the user within this narrow time frame that they may be interested in buying a certain product from your store. Instead of providing a list of products with elaborate product descriptions on your website’s homepage, what you can do instead is to provide a running carousel of photos featuring your top products. Of course, the photos need to be of high quality and need to look at their best.

This feature will be like your Instagram’s business page which would feature a constant running photo stream of your products. You can try displaying the photos from your Instagram feed for this purpose as well, as it will display the number of people who liked your product and showed interests in them. When a user sees other people taking a fancy to any product, they too will be inclined to checking it out and devoting some more time to it. Ideally, the carousel should be running horizontally, unlike in Instagram where the photo-stream runs vertically. Other than this, it will provide the same simplicity which Instagram does in displaying your products.

For New Business Owners

New business owners can try just putting up the pictures of some of their most popular products initially then expanding onto including other products as well. The idea about which products to choose for this purpose can be gained from Instagram once again; you have to check your Instagram Insights to see which of your products generated most “likes” and comments. Also, include an embedded link in your Instagram photos which would direct users to your website should they want to learn more about a certain product.

Product Details And Prices

In Instagram when you upload photos of your products, always remember to include links in the caption which would direct users to come and visit your business website if they want to purchase your product. Remember Instagram is only for marketing purpose, the site is there for the business transaction. Once the user gets transferred to your website, you have to make the user feel comfortable with your overall website’s design. Make the landing page’s design similar to that of your Instagram page with black and white background colors. Display the product details and the price here. Similarly, in your running carousel, include a hovering link on your photos which would come up when a user takes the cursor over the photos. The link will again send them to the product detail’s page. This will increase the simplicity quotient in your business website’s design.

You have to increase real Instagram followers if you want to increase your business’ potential and reach new heights with expanding your business.


One of the essential things that can get your business website going is your web design. Nothing qualifies the nature of your business more than the design of the online site which you have set up. Studies have shown that on an average a user takes around a few seconds only to decide if he or she wants to buy anything from your website solely basing the decision on the design of the site. The key to having a good web design is simplicity and arouse a sense of familiarity in the minds of the users. Business owners can take inspiration from Instagram in designing their websites. There are many different ways to do this, and one of the most convenient options is putting up a live photo stream on your website’s homepage that will display photos of your products in a loop. Users who are interested in buying any product can directly click on the photos and go to the products details page to make their purchases.

Ravi Kumar, a digital marketing professional and writer working as a blogger and upcoming entrepreneur. I loves to make strategies & plans for business and clicks pictures in his free time. His favorite quote is “If you can learn to stand on the shoulders of giants, you can get bigger, faster.”.

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