Website Marketing Strategies to Get More Clients
When you’ve invested in building a great website, you want to maximize its effectiveness by marketing it in the right way.
Digital marketing offers lots of different mediums you can use to boost the performance of your site, and here are five of the most important ones. They have their own positives and negatives, but it’s often when you use them in conjunction that you see the most benefit.
#1. Search Engine Optimization (SEO)
Everybody wants to see their website featured at the top of the search engine results pages. Unfortunately, this isn’t a reality for many people, but with a focus on search engine optimization (SEO), it should be something everyone can obtain.
By focussing on quality throughout your website, and answering the questions your visitors have, you can work your way to the top of the rankings, even if it’s just for keywords with low search volumes.
You’ve got to start somewhere though, and ranking in the top spot for lots of small keywords soon adds up to a lot of traffic. If you need a little help in this area, then the right internet marketing company can really help.
#2. Pay Per Click Advertising (PPC)
Ranking at the top of the search engine rankings takes time and consistent effort, but PPC is a way to bypass the competition and get your name straight to the top – however, you’ve got to pay for it.
When you use pay per click advertising, your advert will feature at the top of the results page, and you pay the search engine whenever someone clicks on it. This allows you to immediately get your message in front of your audience, but the costs are also much higher than with SEO.
#3. Social Media Marketing (SMM)
There aren’t many people you meet these days who aren’t on social media. So, if you want to get your message in front of a vast audience, then platforms such as Facebook are a great option.
Marketing is about reaching people where they are, and for the vast majority of us, that’s on social media, so you’ve got to have a presence. Whether you do so organically, or through paid advertising, this is a great opportunity to get your brand in front of a vast audience.
#4. Email Marketing
Email marketing works nicely with the other methods mentioned so far because it offers you the opportunity to build additional touchpoints with customers.
If someone lands on your website, they might enjoy the content, but once they’re gone, you’ve got no way of contacting them. If you can get their email address though, you’ve got the ability to stay in communication with them and build that relationship.
Email marketing and your website dove tail perfectly to keep people engaged with your brand, and guide them through the journey of becoming a customer.
#5. Content Marketing
Content marketing allows you to make the most of things like your blog, and use it to craft engaging content that answers your audience’s questions.