Ravi Kumar
Have you ever wondered why a business has poor sales or it’s not achieving its goals? One factor that impact sales are the lack of trust of the consumers.
Don’t forget that people are more likely to trust brands that are reliable and credible. Content plays a major role in winning trust. You can earn trust if you’re going to write press releases that highlight your expertise.
An online press release distribution service syndicates your story to various locations and sites. They give you tracking reports that measure important metrics to indicate your campaign’s performance.
Most of them provide industry-specific targeting. This means a lot for your business because you’re going to reach audiences who are more likely to care about your story.
A wire service distributes your release across different platforms, whether it is online, newspaper, magazines, radio, or television. If you’re going to use a service for distribution, you need to ensure that you’re using an expert provider. Reputable service can help your business grow in traffic, leads, sales, and awareness.
#1. It Widens Your Visibility
Using a press release distribution service helps you get the visibility you need for your business. This is why the best press release distribution is recommended for startups if you want to gain exposure.
The wire service syndicates your story to its network of media outlets, journalists, influences, and to its own sites. Your story appears on search engines like Google, Yahoo, and Bing.
If your release is optimized for the search engines, it will be seen on top of the search engine result pages (SERPs). More people will be able to see you. Those searching for the same keywords that you used on your content will find your content.
When the service distributes your release, it is sent to subscribing journalists who are relevant to your industry. Your story lands on journalists whoa re more likely to use your information or feature your story.
With social media integration, readers can share your content on social media networks. It is easy for your content to go viral. The more likes, shares, and comments it earns, the higher the chances for it to go viral.
When it is shared on social media, more people will have access to it. More eyes for your content boosts your exposure and brand awareness.
#2. You Establish Your Brand As An Expert
A press release distribution service can help you become a thought leader or expert in your niche. Write content that highlights your expertise. Don’t just write any topics.
Focus on topics like showing your stance on a contentious issue in the country or society, reporting the result of your research, providing a solution to a problem through your product or service, or announcing your speaking engagement about a topic that you’re expert in. However, don’t expect to get results if you’re going to get a single distribution plan.
As much as possible, go for a monthly or annual plan that will establish you as a thought leader. When you are seen more often, they will recognize you. They will begin to know you, what you do, what you offer, and why they would engage with you.
When they know you more, they would trust you. It develops the trust of the audience in your brand. When they already trust you, they are ready to move into the purchasing cycle.
They would inquire about your products or services. After that, people are more likely to buy from you.
The media will notice your brand if you’ve seen more often with newsworthy content. They may find you as a great source of information.
Since they find you an expert in your industry, they would use your information in their stories. They use your quotation or link to your content. They may also feature your story on their publication.
Don’t just stop distributing releases if you want to be recognized as a thought leader. You need to be seen more often. Distributing releases frequently is the key to grow your business.
#3. You Reach Your Target Audience
The most important element in the distribution is your audience. You must reach the right audience who care about your story.
If your story doesn’t reach the right audience, what benefit you’ll get? It’s a waste of time, money, and effort.
When you use a wire service, they offer features like industry-specific and location targeting. You’ll reach the audience who matters to you.
They make sure that they know who you want to reach. They will distribute it to locations, sites, and people who are relevant to your PR campaign.
For instance, if your niche is technology, they will distribute it to writers and journalists who write technology topics. If you want your news to go regional or national, they distribute it too.
Placing your story in front of people who are relevant to you is a big factor for the success of your campaign. They can benefit from it and you are more likely to get good results.
#4. You Can Manage Your Reputation
A press release service distributes your story in many places and locations in one go. If your company is involved in a crisis, your story can be seen right away by many people across different locations.
For instance, you are involved in an online backlash where an unhappy client said so many negative comments about your brand or product, or you are involved in a legal issue, issuing a press release immediately can straighten out the issue. Don’t let your reputation get damaged by just keeping quiet.
You need to issue a release to inform people that you are taking the matters seriously. By letting them know that you are doing your part to correct the problems, and you are offering solutions to the problem, you are more likely to save your credibility.
The best move is to use a wire service to distribute a release. With a PR campaign in place, you can mitigate the crisis.
#5. Your News Reaches Far And Wide
A distribution platform syndicates your story to its network of journalists, publications, outlets, and sites. It reaches the search engines and social media networks.
Your story becomes visible to a lot of places and locations. It is seen by more people. It reaches places that are impossible for you to reach without using a distribution platform.
When you have an important story to share like announcements or big developments in your business, issuing a release can spread it fast and easy. It provides you more opportunities like media coverage, mentions, acquiring leads, and sales.
These days, people use their devices like smartphones and tablets to consume news. If your content is optimized for mobiles, it will not be missed by people using devices.
The moment your story is distributed on social media platforms like Facebook, Twitter, or Google+, it reaches people who care about your story. Many people will become aware of your story.
Once they read your story, they may share it to their network. It gives you more exposure and visibility. When more people know your story, you’ll attract people who have the interest to engage with you.
#6. You’re More Likely To Have Successful PR Campaigns
The majority of press release services include tracking reports as part of their plans. They provide reports that monitor metrics important for you to know the performance of your campaigns.
Tracking reports provide you with metrics, such as where your news was published, who covered it, how many views it received, or which audience resonates best your content. It’s important to know the result of your campaign to analyze what works and not.
It also gives you insights on how you can improve your future releases. When you know how your campaign performed, you can enhance the strategies in your next campaign. It boosts the chance to have successful campaigns.
#7. You Attract Investors
Just like attracting the media and potential buyers, distributing stories on a regular basis can attract possible investors. Investors like to work with credible and trustworthy brands.
Show your expertise in the releases you write. When you established your credibility, people are going to trust you. They want to collaborate with brands that stand out.
Collaboration grows your brand. Make sure to build your branding and credibility. Distributing releases constantly and frequently can help you achieve it.
#8. You Get More Site Traffic
Promoting your brand or products and services can make you stand out in the market. Make sure to use relevant keywords in your content. Avoid over-stuffing of keywords.
Use one to two links in your release. Placing more than two links in your release is kind of “spammy.”
Make sure that the links have a “nofollow” attribute. It ensures that they are not counted for your SEO.
Choose distribution platforms that ensure that your releases are optimized. Before syndication, they check the quality of your release.
An optimized release stands out in the search ranking. It leads to more people visiting your site.
Using a distribution service can help in growing your brand. You just have to choose the right platform and plan. Choose a service that will help you achieve a good return-on-investment (ROI).
