RSS is an acronym for "RDF Site Summary", "Really Simple Syndication" and "Rich Site Summary". It is a simple,
standardized way to present updates from blogs (Twitter, Blogger, BlogSpot), news portals (Associated Press,
Reuters, Financial Times), community websites, etc. By organizing updates to include only the headline, date
and time, a short description, and the actual link to the full story, RSS feeds provide an excellent way to
sift through many topics and select only the ones of particular interest to you. In order to achieve that, RSS
uses XML code, read by an RSS reader, often called "RSS aggregator", that may come in many forms – as a
standalone program (such as Mozilla Thunderbird, the popular email client that comes with a built-in RSS feed
reader), in the form of a web-based application (Google Reader) or integrated into a website using a PHP code
or JavaScript. The last option provides many benefits to you as the owner of a website:

* Popularity. It improves the search engine optimization (SEO) and allows search engines like Google,
Yahoo and Bing to rank your website higher, driving ever more visitors to your page.
* It saves time. You can easily add dynamic content to your website without ever having to actually
write the articles yourself.
* Personalization. A growing number of websites are using RSS for updates. This allows you to 'feed'
personalized news to your website – for example business, politics or sports-oriented content. The tool, which
comes for FREE with our Web Hosting Control Panel (a pricey feature with other providers), also has Size and
Colors options, so you can perfectly match the design of your web page.

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