Basically, all the tactics listed below revolve around this key-concept:

“Web hosting becomes much easier to sell when you associate it with one or more services”.

That’s it.

So let’s see now what these methods are and how they work.



The “E-mail Address” Method:

Did you ever noted that a lot of professionals and small businesses have a free, generic e-mail address on
their business cards ( something like john.doe8@gmail.com, lawyer.brown@yahoo.com,
dentalworks-boston@hotmail.com and so on )? Well, this almost surely means that they don’t have a website,
because when you have one ( with a related domain ), you get at least one e-mail address in the form of
“info@mywebsite.com” or “myname@mywebsite.com”, and then you would probably use this on your business cards,
because it sounds better and much more professional than the ones listed before.
So, considering that just 1 professional e-mail address ( just the e-mail service, without a website ) costs
approximately $25/year, this opens many possibilities for you to directly approach all these people in your
local area ( but you can even run an ad in a local newspaper ) offering various “packages” that will make
their e-mail address more appealing ( which at the end will improve their image and the reputation of their
business ): you could offer for example 1 personalized e-mail address + 1 year of domain registration + 1 year
of web hosting ( and here you will make them sign up through your affiliate link, of course ) + a very basic
website ( just 1 or 2 simple pages, you can find tons of free editors and templates on the net to do this )
for only $99.
Please note that the $99 price here includes the 1-year hosting plan ( that means big fat commissions for
you ) and the price of the domain ( I strongly suggest you to send them to http://www.godaddy.com for this,
since they include at least one related e-mail address with every domain purchase and always have the best
prices on these items ).

I know at this point you’ll be thinking “but that means that for the work of creating and uploading the
website, I’m just asking a symbolic $5, because the 1-year hosting plan and the domain registration are
already around $94 for the customer…”: you’re right, it should go exactly like this, because with this
strategy the main idea is to make the customer feel as if he is not even paying you ( but he doesn’t know
you’re getting a lot of $$$ from the hosting company ), while he’s getting the good-looking e-mail address
plus an almost-free website on a TLD ( top level domain )!!!
And believe me, $99 are literally nothing to anyone who owns a business of any kind, if that money means a
real chance to improve its overall reputation!!!
Moreover, due to the fact that you’ll probably have to do yourself the job of setting the e-mail program on
his computer in order to use the new address ( a lot of people don’t know how to do it, as their technical
knowledge is near to zero ), you can turn this thing to your advantage trying to up-sell him with every other
software/s and/or service/s you can think of ( technical assistance, antivirus, antispyware, email
auto-responder to install on the website, SEO/SEM services, advanced web design services, and so on )!!! Do
you realize the potential of just this first tactic, now???

The “Events To Remember” Method:

This is an often overlooked idea, although it guarantees good results when done in the right way.
It’s all about offering very simple websites “for free” to all those people who would like to “remember”
some event of their life ( the birth of a son, a degree, a marriage, etc. ) with a little, dedicated site:
make them choose a good related domain name, ask them the photos and text that they want to place on there,
and just create a sort of small photo-album around the topic. That’s all. It’s a really quick and easy task to
do. Tell them that the website design is free ( as it actually is ), and that their only costs will be for the
domain registration and the hosting service ( after all, we’re talking about less than $100/year )… they will
be happy with it and will probably advertise your service to their friends, relatives, and job colleagues.
( In this case your customers won’t bother about the related e-mail address, because they will not be
interested in it ).

The “Alternative Website” Method:

With this strategy you can target even the businesses that already have a website.

If you do a little research, you can see by yourself that there are a lot of good-looking, graphics-rich
sites out there that are completely useless if you watch them by a business-oriented point of view: actually,
despite their “beauty”, they have no SEO ( Search Engine Optimization ) work behind. The result is that they
rank very badly in the search engines… and this means almost zero visibility and web presence for those
people/companies.

This gives you a great opportunity, because you can approach all these

This Article was submitted by monfis HOSTING - If you found it useful, please consider them as your host