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OpenX Hosting
OpenX, previously known as phpAdsNew, is a open-source advertising server control panel. It is used by thousands of companies for the purpose of delivering and managing many advertisement formats, like text, video, and flash. The open nature of OpenX enables it to be free to install and use for commercial and personal services.
OpenX is possible to install on shared hosting, but will in many cases overuse resources allocated by the host. It also may be difficult for businesses to manage themselves. Thus having a company host OpenX is ideal in many cases.
Some features of OpenX include, but are not limited to:
o Separate advertiser and publisher accounts
o Exportable statistics
o Ability to integrate with other advertising platforms (eg, Google Adsense)
o Demographic targeting
OpenX is not for those simply looking for text ads to place on their blog, but rather businesses who wish to manage an advertisement inventory with support for click and impression statistics. OpenX will also allow an advertiser to create publisher accounts to give to sponsored websites, who can automatically see relevant ads to place on their website, as well as how well an advertisement is performing in its current location.
Most OpenX hosting companies will likely opt to run server farms (many servers running the software) in order to operate under any load. This is different from running a standalone server in how it is set up. Server farm set ups tend to require very intimate knowledge of how the software works in order to function properly, and are usually trusted to experienced hosting companies to manage.
Competitors to OpenX lack in their interoperability, due to their closed source nature. OpenX is contributed to by many volunteers and some paid programmers daily, and regularly has security holes patched. This makes it stable and trustable, especially when managed by experienced technicians.
OpenX, previously known as phpAdsNew, is a open-source advertising server control panel. It is used by thousands of companies for the purpose of delivering and managing many advertisement formats, like text, video, and flash. The open nature of OpenX enables it to be free to install and use for commercial and personal services.
OpenX is possible to install on shared hosting, but will in many cases overuse resources allocated by the host. It also may be difficult for businesses to manage themselves. Thus having a company host OpenX is ideal in many cases.
Some features of OpenX include, but are not limited to:
• Separate advertiser and publisher accounts
• Exportable statistics
• Ability to integrate with other advertising platforms (eg, Google Adsense)
• Demographic targeting
OpenX is not for those simply looking for text ads to place on their blog, but rather businesses who wish to manage an advertisement inventory with support for click and impression statistics. OpenX will also allow an advertiser to create publisher accounts to give to sponsored websites, who can automatically see relevant ads to place on their website, as well as how well an advertisement is performing in its current location.
Most OpenX hosting companies will likely opt to run server farms (many servers running the software) in order to operate under any load. This is different from running a standalone server in how it is set up. Server farm set ups tend to require very intimate knowledge of how the software works in order to function properly, and are usually trusted to experienced hosting companies to manage.
Competitors to OpenX lack in their interoperability, due to their closed source nature. OpenX is contributed to by many volunteers and some paid programmers daily, and regularly has security holes patched. This makes it stable and trustable, especially when managed by experienced technicians.